Vidio Bokeb India 2021

Projected market size : By 2025 the combined video‑book + OTT market is forecast to exceed (≈ ₹ 850 billion), with the education‑focused video‑book segment crossing US $2 billion .

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The year 2021 witnessed a massive surge in video consumption across India. This growth was fueled by several factors: Projected market size : By 2025 the combined

| Metric (2021) | Estimate | Source | |---------------|----------|--------| | (across all platforms) | ~ 35 million minutes of content | NDLI, DIKSHA analytics | | Monthly active users (MAU) of video‑book platforms | 120 million | KPMG India EdTech Report 2021 | | Revenue from video‑book subscriptions | US$ 340 million (≈ ₹ 28 billion) | CB Insights, 2021 | | Year‑on‑year growth (2020‑2021) | 68 % increase in video‑book consumption hours | Google‑YouTube India Insights | 💬 DM us for a curated playlist of

Over-the-top (OTT) platforms experienced unprecedented growth in India during 2021. With more people turning to digital platforms for entertainment due to the COVID-19 pandemic, services like Netflix, Amazon Prime Video, Disney+ Hotstar, and regional players saw a substantial increase in subscriptions. This surge was not just in metropolitan areas but also in smaller cities and rural India, where access to high-quality, affordable internet became more widespread.