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Hollywood is catching up, but international cinema never quite lost the plot. French cinema has always revered its older actresses. (60) and Isabelle Adjani (69) still play leads in romantic dramas. In Italy, Sophia Loren (89) starred in The Life Ahead just a few years ago. In Korea, Youn Yuh-jung (74) won an Oscar for Minari , playing a spunky, foul-mouthed grandmother—a character written with depth and humor that American scripts rarely grant to women of that age.
Historically, cinema treated aging as an adversarial force for women. While male actors transitioned seamlessly into distinguished silver-fox roles, female actors often faced a sudden drop-off in opportunities after age 40.
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In modern adult media, aging up classic characters into parental or highly experienced roles caters to a massive market segment. Hollywood is catching up, but international cinema never
For decades, Hollywood operated on a well-documented double standard:
For generations, Hollywood treated the sexuality of older women as either nonexistent or a punchline. Recent cinema actively pushes against this puritanical boundary. Projects like Good Luck to You, Leo Grande , starring Emma Thompson, offer revolutionary, body-positive, and deeply empathetic explorations of female pleasure and intimacy in later life.
Despite progress, three major issues remain: In Italy, Sophia Loren (89) starred in The
: The pace of change varies significantly across international film markets, with some regional industries adhering more rigidly to traditional age structures than others.
As the entertainment industry continues to evolve, it's clear that mature women will play an increasingly important role. With more women taking on leading roles, both in front of and behind the camera, we can expect to see a more diverse range of stories and characters.
This is not a new problem, but recent data shows a troubling trend. After years of slow progress, the percentage of top-grossing films with female protagonists plummeted from 42% in 2024 to just 29% in 2025. In the same year, only 36% of major characters were women, and speaking roles for women increased by a meager 1% to 38%. This regression has not gone unnoticed. Oscar-winning actress Julianne Moore recently warned that women are being "pushed back" and "squeezed out everywhere," noting that the number of women and girl leads in top-grossing movies had dropped 10% in a single year.
The small number of visible successes for older actresses, as researcher Martha Lauzen warns, can "skew our perceptions of how female characters over 40 are faring overall," leading us to believe ageism has diminished when the truth is that "the success of just a few actresses does not reflect the state of employment for the majority of these women".
During Hollywood's Golden Age, women like Bette Davis, Katharine Hepburn, and Greta Garbo dominated the silver screen. These iconic actresses often played strong, complex characters, showcasing their range and talent. However, as they matured, their roles began to dwindle, and they were often relegated to playing supporting or stereotypical parts. The industry's narrow definition of beauty and youth often led to mature women being pushed to the sidelines.