PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
However, we still need more. According to San Diego State University’s "Celluloid Ceiling" report, women over 50 direct only about 6% of top-grossing films. The progress is real, but the ceiling is still there—it’s just turned silver.
Despite this undeniable progress, systemic inequities persist. The intersection of ageism and racism remains a significant hurdle; women of color still face greater difficulties securing varied, high-budget roles as they age compared to their white peers. Furthermore, the pressure to conform to unrealistic, youthful beauty standards through cosmetic intervention remains intense in a visual medium. True equality will be achieved when mature women of all backgrounds, body types, and heritages are permitted to age naturally and visibly on screen without losing work. Conclusion
The industry standard historically relegated older women to flat, archetypal caricatures: milftoon beach adventure 14 turkce free
This transformation is not just a victory for representation—it is a lucrative reinvention of the entertainment industry marketplace. The Demolition of the "Age Ceiling"
Actresses realized that to get better roles, they needed to control the intellectual property. Trailblazers like Reese Witherspoon (Hello Sunshine), Nicole Kidman, and Frances McDormand began buying film rights to novels featuring complex mature protagonists, directly financing and producing their own vehicles. However, we still need more
One of its notable interactive products is simply called . It is a shareware (try-before-you-buy) application developed for the Android operating system. The title and structure suggest it likely combines the interactive storytelling of a visual novel with a beach-themed setting. Beyond this mobile game, Milftoon primarily distributes its content as digital comics or animated shorts, which are what the "Beach Adventure" series is presumably part of.
The traditional "nurturing matriarch" archetype is being replaced by characters with deep psychological complexity. In Mare of Easttown , Kate Winslet plays a grieving, vape-smoking small-town detective who is also a grandmother. The character is messy, occasionally short-tempered, and deeply traumatized, offering a raw depiction of survival and resilience that resonated deeply with global audiences. The Economic Power of the Demography True equality will be achieved when mature women
There are several features and trends in entertainment and cinema that focus on mature women, highlighting their roles, stories, and contributions. Some of these include:
The explosion of premium television and streaming platforms (such as HBO, Netflix, and Apple TV+) fractured the traditional theatrical monopoly. Streaming networks require vast libraries of diverse content to prevent subscriber churn. This format naturally favors character-driven, long-form dramas—genres where mature actors thrive. 3. Directorial and Production Autonomy
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
