Emailing daily trains your list to expect you. It trains the algorithms (Gmail/Outlook) that you are a trusted sender. And it keeps you top of mind when they are finally ready to buy.
Here is an example of how to write an email that builds the relationship rather than just asking for a sale.
That last one is key. A closed door with a crack of light underneath is more motivating than an open door.
At its heart, the Email Players newsletter rejects standard digital marketing dogmas. While standard corporate advice focuses on open rates, complex segmentation, and avoiding unsubscribe clicks at all costs, Settle teaches the exact opposite. His system relies on three foundational pillars: ben settle email players 1 15 new
The content is aimed at business owners and copywriters who want to improve their email marketing. Subscriber testimonials on Ben Settle's blog suggest the newsletter's principles have helped businesses significantly increase their sales.
is widely considered the gold standard for physical direct-response copywriting education, specifically known for teaching elite daily email strategies that drive long-term business growth. Unlike traditional digital courses, Ben Settle's Email Players operates as a premium, offline, print-only newsletter priced at $97 per month. The training focus is built around core principles found in Issues 1 through 15 , which lay down the foundation for what Settle famously calls the "Seinfeld" style of email marketing.
Ben Settle’s "Email Players" is a high-ticket, offline monthly newsletter widely considered a staple in direct-response marketing. While the core subscription costs , Settle often bundles early legacy content or specific training for new subscribers. The "Email Players" Experience Emailing daily trains your list to expect you
: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle
If you are even remotely connected to the world of copywriting, email marketing, or direct response, you have likely heard the name . For nearly two decades, Settle has been the abrasive, no-BS herald of “emailing like a human being.” But recently, a specific string of keywords has been buzzing through forums, ClickBank groups, and copywriting Slack channels: "Ben Settle email players 1 15 new."
This content is designed to be a "Newsletter Issue" or a deep-dive email sequence based on the core principles Ben teaches in those early editions. Here is an example of how to write
Blind curiosity-driven headlines. They rarely tell you what the email is actually about, forcing the subscriber to open it out of sheer intrigue.
: Upon subscribing, members usually receive the Email Players Playbook , an immediate digital field manual (roughly 150 pages) that covers his "Street Smart Email" system to help users catch up before their first physical issue arrives. Member Benefits :
In Settle’s lexicon, "players" are not gamers. They are direct response players —entrepreneurs, copywriters, and hustlers who play the "real money game" of email marketing. A "Player" is someone who owns a list, knows how to sell via text, and doesn't blame the algorithm when sales drop. If you are reading this, you are likely a Player.